Privacy policy

Last Updated: September 16, 2026

This Privacy Policy explains how Ethancr, operated by ETHAN CONNER RG INC, collects, uses, shares, and protects information when you visit or make a purchase through our website.

Information We Collect

Depending on how you use our website, we may collect:

Name and contact information;
Billing and shipping information;
Order and transaction information;
Email address and customer service communications;
Device, browser, IP address, and website usage information;
Information collected through cookies and similar technologies; and
Other information you voluntarily provide to us.

How We Use Information

We use collected information for purposes including:

Processing and fulfilling orders;
Processing payments;
Providing shipping and delivery services;
Responding to customer service requests;
Managing returns, refunds, and exchanges;
Maintaining and improving our website;
Preventing fraud, abuse, and unauthorized activity;
Complying with applicable legal and tax requirements; and
Communicating with you about your orders and, where permitted, other services or promotions.

Service Providers

We work with trusted service providers that help us operate our business. These providers may process information on our behalf for specific business purposes.

Depending on the transaction or service involved, these providers may include:

Shopify: website hosting, ecommerce infrastructure, checkout, order management, and related services;
Payment processors: payment authorization and transaction processing;
Shipping carriers and fulfillment providers: order delivery and shipment tracking;
Technology and security providers: website operation, fraud prevention, analytics, and security; and
Customer service providers: communication and support services where applicable.

These service providers receive information only to the extent reasonably necessary to provide their services or fulfill applicable business and legal requirements.

We Do Not Sell Personal Information

We do not sell personal information for monetary consideration.

Where applicable law treats certain forms of online advertising, analytics, or information sharing as a "sale" or "sharing" of personal information, you may have additional rights described below.

Cookies and Similar Technologies

Our website may use cookies and similar technologies to provide essential website functionality and understand how visitors use the site.

Essential cookies: support shopping cart, checkout, security, login, and basic website functions.
Preference cookies: remember settings and preferences where applicable.
Analytics cookies: help us understand website traffic and usage patterns.
Marketing cookies: may be used where applicable to measure advertising performance or provide relevant promotional content.

You can manage certain cookie preferences through your browser settings or available cookie controls on our website. Disabling essential cookies may affect website functionality.

Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, alteration, disclosure, or destruction.

Our ecommerce infrastructure and payment processes may use industry-standard SSL/TLS encryption to protect information transmitted between your browser and applicable services.

No method of transmission or electronic storage can be guaranteed to be completely secure.

Data Retention

We retain personal information for as long as reasonably necessary to provide our services, maintain business and transaction records, comply with legal, tax, accounting, fraud-prevention, and dispute-resolution requirements, and fulfill the purposes described in this Privacy Policy.

Order and transaction records may generally be retained for the period required by applicable tax, accounting, and legal obligations. Other information may be deleted or anonymized when it is no longer reasonably necessary for the purpose for which it was collected, subject to applicable requirements.

U.S. Privacy Rights

Depending on your state of residence and applicable law, you may have rights concerning your personal information, including the right to:

Request access to personal information we maintain about you;
Request correction of inaccurate personal information;
Request deletion of personal information, subject to applicable legal exceptions;
Request information about how personal information is collected and used;
Opt out of certain forms of sale or sharing of personal information, where applicable; and
Exercise applicable privacy rights without unlawful discrimination.

California Residents

California residents may have additional rights under the California Consumer Privacy Act (CCPA), as amended by applicable California privacy legislation.

Where applicable, California residents may request information about categories of personal information collected, purposes of collection, categories of sources and recipients, and may request access, correction, or deletion subject to applicable exceptions.

To submit a privacy request, contact us at service@ethancr.com.

Opt-Out Requests

If applicable law provides you with a right to opt out of the sale or sharing of personal information, you may contact us at service@ethancr.com with the subject line "Privacy Opt-Out Request."

European Economic Area and UK Residents

If applicable data protection law, including the GDPR or UK GDPR, applies to your personal information, you may have rights including access, correction, deletion, restriction of processing, data portability, objection to certain processing, and withdrawal of consent where processing is based on consent.

Where applicable, you may also have the right to lodge a complaint with the relevant data protection authority.

Children's Privacy

Our website is intended for general audiences and is not directed toward children under the age of 13. We do not knowingly collect personal information from children under 13.

Third-Party Services

Third-party services may have their own privacy policies and terms. These services may include Shopify, payment processors, shipping carriers, analytics providers, advertising providers, and other technology providers used to operate the website.

We encourage customers to review the privacy policies of applicable third-party services when using their services.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements, or business practices. The updated version will be posted on this page with a revised "Last Updated" date.